Posted by Austin Lewter on August 5, 2015
While we uphold a tradition of excellence in news coverage as Grayson County’s oldest newspaper, we are also vested in offering effective marketing and advertising expertise.
As the Internet and social media grow, a new advertising opportunity seems to pop up every day.
Small businesses, on limited budgets, can easily be overwhelmed with a rush of information and (in some cases) get taken by out-of-town companies who don’t have their best interest at heart.
Through it all, community newspapers remain the local marketing experts. We are here to help and are passionate about the services we provide.
One example of an out-of-town outfit over-promising and under-delivering is an outfit called Team Sportz Advertising that made calls...
Posted by Jock Lauterer on July 23, 2015
To my way of thinking, community newspapers, the heartbeat of American journalism, have been the saving grace, the silver lining of an otherwise volatile media landscape after the bottom fell out in ’08.
Community papers endured, weathered, survived — and in many cases thrived.
Don’t you wonder, why is that? What are the community newspapers doing right that the big guys are missing?
I’ll come to that in a minute.
First, what were many of the big guys doing wrong?
Raleigh News & Observer opinion editor Ned Barnette, writing in the May 3 N & O, under the headline “Newspapers shrink, but survive,” notes how large media companies (his parent company, McClatchy, included) got underwater in the...
Posted by Bob Buckel on April 6, 2015
By Bob Buckel
As I look back on a career that began when I was 11 years old, I realize how rich those experiences have been. I've had the privilege of working for four publishers who are in the Texas Newspaper Foundation Hall of Fame, and have learned from each of them. I've written sports, weddings, birth announcements, obituaries, news, features, columns and editorials, taken pictures, laid out pages, shepherded talented staffs and sat down and written whole issues by myself. I've conceived and executed special sections that brought in huge financial windfalls, and others that made you think, “We did all that work for this?”
I've seen Texas newspapers make lots of money – and fail miserably. And I've...
Posted by Allan Burke on June 27, 2014
Editor’s note: Recently the U.S. Supreme Court, in a 5-4 decision, ruled that it is permissible to open a government meeting with prayer. North Dakota journalist Allan Burke has written the prayer all journalists wish they would pray. Our thanks to Ken Blum of Black Inklings for alerting us to this column.
Lord, may this meeting include full and open discussion of the issues, and let the public be assured that no deals have been cut or discussion held outside this meeting.
We ask that no board business be conducted by phone, email, Facebook, text or Twitter, and that this board follow federal and state laws.
Please guide this board to rarely go into executive session and always to be transparent.
It is our humble request that the...
Posted by Broc Sears on April 29, 2014
Question: My black isn't black enough. That is to say, I wanted to do a fancy-schmancy reverse for my front cover, a film noir look about two detectives who solved a crime, but when the paper came back from the printer the black background was actually quite grayish. I'm told it has something to do with dot gain. The page proof looked sharp on my computer, just not on news print.
Answer: The answer to getting a smooth, crisp, rich black display on newsprint can be very simple or very complicated.
The simple answer: Ask your printer.
The variables of printing on newsprint are numerous. Quality can depend on the weight and brightness of the newsprint, composition of ink, water acidity, plate and blanket quality, number of copies in...