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Around the Web: Newspapers ads still send consumers to the store
Shared by Andrew Chavez on August 12, 2009
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MediaPost, Newspaper Association of America
Here's a statistic to share with your advertisers: Newspapers are still the main medium that influences the buying decisions of 59% of adults. That's according to data released by NAA, which contain a wealth of interesting stats about how newspapers readers are affected by advertising. The first link, to MediaPost, has some analysis with the highlights of the data. The second link is to a news release on NAA's site with the numbers.
About the author
Andrew Chavez
Associate Director for Digital Intiatives at Texas Center for Community Journalism, New Media Specialist at TCU Schieffer School of Journalism
Andrew Chavez serves as new media specialist for the Schieffer School and associate director of the Center. He is also the author of the Explorations in New Media blog, a Schieffer School project that focuses on trends in emerging media.
Before joining the Schieffer School as new media...