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Around the Web: Online classified use is up significantly among adults
Shared by Tommy Thomason on June 1, 2009
Classified advertising, Online advertising
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Pew
Newspapers who are curious about why their classified revenues are down need look no further than this study: According to Pew research, online classified use is growing significantly. The number of online adults to use classified ads websites, such as Craigslist, has more than doubled since 2005. Online classified use has more than doubled in the past four years. Almost half (49 percent) of Internet users say they have ever used online classified sites, compared with 22 percent of online adults who had done so in 2005. On any given day about a tenth of internet users (9 percent) visit online classified sites, up from 4 percent in 2005.
About the author
Tommy Thomason
Director at Texas Center for Community Journalism
Tommy Thomason is the founding director of the Texas Center for Community Journalism. Thomason began his career in journalism in the early 1970s with the Associated Press, working as a sportswriter in Arkadelphia and Little Rock, Ark. He has also worked in public relations in Dallas and as a...