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Around the Web: Persuasive argument for going tabloid
Shared by Andrew Chavez on September 7, 2009
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Brass Tracks Design
Alan Jacobson at Brass Tracks Design has written a pretty persuasive argument for going tab using one of his recent clients, the Bakersfield Californian, as an example. Jacobson's suggestions could certainly apply to most community newspapers (minus the part about nixing feature photos). He outlines how a tab can save money and provide new revenue opportunities through both advertising upsells and single-copy sales.
About the author
Andrew Chavez
Associate Director for Digital Intiatives at Texas Center for Community Journalism, New Media Specialist at TCU Schieffer School of Journalism
Andrew Chavez serves as new media specialist for the Schieffer School and associate director of the Center. He is also the author of the Explorations in New Media blog, a Schieffer School project that focuses on trends in emerging media.
Before joining the Schieffer School as new media...