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Around the Web: Print ad sales down almost 30 percent
Statistics just posted on the NAA website show that print ad sales were down 27.9 percent in the first quarter of this year. Online sales fell 13.4 percent.
But the worse news was what happened to classifieds, where sales fell an astounding 42.3 percent.
Newspaper ad sales for last year were off by 16.6 percent, which the NAA said was the worse 12 months in the recorded history of the industry.
About the author
Tommy Thomason is the founding director of the Texas Center for Community Journalism. Thomason began his career in journalism in the early 1970s with the Associated Press, working as a sportswriter in Arkadelphia and Little Rock, Ark. He has also worked in public relations in Dallas and as a...
