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Around the Web: A psychologist's advice on paid online news
Shared by Andrew Chavez on July 29, 2009
Online news, Paid content
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Editor & Publisher, Steve Outing
Steve Outing's latest column on E&P's site goes into detail with a persuasive psychologist on the psychology behind paid content. His expert is Dr. B.J. Fogg, an expert in how technology can be used persuasively and the head of Stanford's Persuasive Technology Lab. "Often, it seems like the CEOs of newspaper companies are talking only among themselves," Outing writes, "and not thinking about what the online news consumer wants -- or is willing to accept."
About the author
Andrew Chavez
Associate Director for Digital Intiatives at Texas Center for Community Journalism, New Media Specialist at TCU Schieffer School of Journalism
Andrew Chavez serves as new media specialist for the Schieffer School and associate director of the Center. He is also the author of the Explorations in New Media blog, a Schieffer School project that focuses on trends in emerging media.
Before joining the Schieffer School as new media...