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Around the Web: Something for your ad sales reps
Shared by Tommy Thomason on October 2, 2009
Circulation
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Newspaper Association of America
Check out this handout from NAA that details what the organization considers 10 truths about newspaper circulation. The interpretation of some of their points will be debated, but this one-page handout will make a great addition to advertising pitch books -- it basically gives the reasons why newspapers are still a great buy for advertisers, print and online.
About the author
Tommy Thomason
Director at Texas Center for Community Journalism
Tommy Thomason is the founding director of the Texas Center for Community Journalism. Thomason began his career in journalism in the early 1970s with the Associated Press, working as a sportswriter in Arkadelphia and Little Rock, Ark. He has also worked in public relations in Dallas and as a...