BNET
What's happening Around the Web
One of our functions here at the Center is to be "surrogate readers" for Texas community journalists. Keeping up with the fast-changing world of community journalism has never been harder, and community journalism is now the "hot" area in mass communications.
But you have a paper to put out, and a Website to maintain. A few of you may even have a life.
So we'll help you keep up with what folk around the nation are saying about our field — about community journalism specifically and the wider world of newspapers and news Websites in general.
June 30, 2009
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Weeklies finding it easier to adapt to new technologies
Community-based newspapers -- in this cast, alternative newsweeklies -- are finding a place for new technologies faster than traditional media, according to a news story coming out of their annual meeting.
One publisher quoted in the article above said this: “As those big guys crumble, it’s an opportunity for us. We know that they are stuck halfway between print and the web. And now they have to figure out what to do about mobile. They have far more resources than we do, but they also are much more bureaucratic.”
At the opening session, Rob Curley of Greenspun Interactive told publishers that they needed to be "of the Web" and not just "on the Web." Curley said: “It’s not about getting people to your site. It’s about getting your site to the people.”
