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Around the Web links about Brass Tracks Design

  • Persuasive argument for going tabloid
    Shared by Andrew Chavez 2 years 21 weeks ago

    Alan Jacobson at Brass Tracks Design has written a pretty persuasive argument for going tab using one of his recent clients, the Bakersfield Californian, as an example. Jacobson's suggestions could certainly apply to most community newspapers (minus the part about nixing feature photos). He outlines how a tab can save money and provide new revenue opportunities through both advertising upsells and single-copy sales.