Brass Tracks Design
What's happening Around the Web
One of our functions here at the Center is to be "surrogate readers" for Texas community journalists. Keeping up with the fast-changing world of community journalism has never been harder, and community journalism is now the "hot" area in mass communications.
But you have a paper to put out, and a Website to maintain. A few of you may even have a life.
So we'll help you keep up with what folk around the nation are saying about our field — about community journalism specifically and the wider world of newspapers and news Websites in general.
September 7, 2009
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Persuasive argument for going tabloid
Alan Jacobson at Brass Tracks Design has written a pretty persuasive argument for going tab using one of his recent clients, the Bakersfield Californian, as an example. Jacobson's suggestions could certainly apply to most community newspapers (minus the part about nixing feature photos). He outlines how a tab can save money and provide new revenue opportunities through both advertising upsells and single-copy sales.
