Econsultancy
What's happening Around the Web
One of our functions here at the Center is to be "surrogate readers" for Texas community journalists. Keeping up with the fast-changing world of community journalism has never been harder, and community journalism is now the "hot" area in mass communications.
But you have a paper to put out, and a Website to maintain. A few of you may even have a life.
So we'll help you keep up with what folk around the nation are saying about our field — about community journalism specifically and the wider world of newspapers and news Websites in general.
September 6, 2009
-
Community newspapers can learn from BusinessWeek's online strategy
In a Q&A with an online digital marketing journal, BusinessWeek's John Byrne elaborates on some of the company's user engagement efforts, many of which would carry over well to community newspapers. He talks about how BusinessWeek leverages readers' knowledge in creative ways from crowdsourcing questions to guest columns.
