Fitz & Jen
What's happening Around the Web
One of our functions here at the Center is to be "surrogate readers" for Texas community journalists. Keeping up with the fast-changing world of community journalism has never been harder, and community journalism is now the "hot" area in mass communications.
But you have a paper to put out, and a Website to maintain. A few of you may even have a life.
So we'll help you keep up with what folk around the nation are saying about our field — about community journalism specifically and the wider world of newspapers and news Websites in general.
August 8, 2009
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New hope for ad sales, especially among community newspapers
Fitz & Jen point to a Borrell Associates report that indicates advertising revenue might finally be on the rise. The best part for community newspapers is that the report expects "much of the upcoming growth to come from community and suburban papers."
June 25, 2009
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A few suggestions for ad growth
Jen from Editor & Publisher has a few suggestions from Ed Strapagiel of Kubas Consultants about how to improve ad sales. Among his suggestions: stop selling in lines and inches. You'll have to pay for the full report from Kubas, but the snippets shared by Jen are interesting in themselves.
June 19, 2009
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Small newspapers aren't failing
John Cribb of newspaper brokerage Cribb, Greene & Associates. "This is not the financial condition of an industry that is failing. Auto and real estate businesses can be down 40% or more, and many retailers are down 25% - far worse than newspapers," Cribb writes. "Mid and small newspapers are holding up well considering the intensity of this recession."
June 6, 2009
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Newspapers need to get out of the paper business, analyst says
Editor & Publisher's Fitz & Jen are reporting on a report from Moody’s Investors Service that takes newspapers to task over their cost structures. The report notes that 70 percent of newspaper costs are tied up in printing -- not the best cost structure in the online era.
