MediaPost
What's happening Around the Web
One of our functions here at the Center is to be "surrogate readers" for Texas community journalists. Keeping up with the fast-changing world of community journalism has never been harder, and community journalism is now the "hot" area in mass communications.
But you have a paper to put out, and a Website to maintain. A few of you may even have a life.
So we'll help you keep up with what folk around the nation are saying about our field — about community journalism specifically and the wider world of newspapers and news Websites in general.
August 31, 2010
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Another competitor for ad dollars
Just in case the Ambien you were prescribed is working now and you’re finally getting some sleep instead of worrying about all the new challenges facing our business…let’s look at one more and find out how effective the Ambien really is. Here’s a quote from the beginning of this article: “If local newspaper, yellow pages, radio or local TV companies thought that Google, Yahoo, eBay and craigslist were disruptive, they are now going to face down a competitor that will have an even bigger impact on their businesses than any one of those companies did.” That competitor is the location-based marketing made possible by mobile phones. Articles like this one predict the impact on urban and suburban markets more than rural ones, but we all know that urban phenomena soon spread to smaller cities and towns. This is one we’ll have to keep tabs on.
November 11, 2009
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Readers, news executives have different views of online news products
Newspaper people like to think they have their fingers on the pulse of readers. They like to think they have an idea of what readers think, what they want, what they believe they need. A new survey shows, however, that news execs far overestimate their readers’ perceived needs for the news they’re producing – in any format. For example, both groups were asked what readers would do if their local newspaper Web site went away. Would they turn to the print product to get news? An overwhelming 75 percent of news execs said if their Web site went away, readers would pick up the print edition. But only 30 percent of readers said they would – 68 percent said they’d go to other Web sites, 45 percent would turn to TV. This is one of those surveys that anyone in news should read.
August 12, 2009
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Newspapers ads still send consumers to the store
Here's a statistic to share with your advertisers: Newspapers are still the main medium that influences the buying decisions of 59% of adults. That's according to data released by NAA, which contain a wealth of interesting stats about how newspapers readers are affected by advertising. The first link, to MediaPost, has some analysis with the highlights of the data. The second link is to a news release on NAA's site with the numbers.
