Around the Web links about Online news

Aren’t you tired of webspeak?  Can you remember the days when we talked about readers, not uniques or pageviews?  The Washington Post has decided to try a new language in its reports to the staff on readership of the washingtonpost.com:  English.  Pageviews have become “pages read”; unique visitors have become (drumroll here….) “readers.” As Ken Doctor, the newsonomics guru, notes in this post:  “The idea: demystify foreign terms and turn them into what they are — stats any self-respecting journalist has to care about.” And results of these analytics are that the Post knows more about its readers – for instance, that 10 percent of its audience accounts for more than a third of its traffic, and that Facebook referrals are up 238 percent. If you want to read more about measuring traffic to your site, read this blog from Associate Director Andrew Chavez.

Free, or paywall, or some creative hybrid? That's the dilemma all Texas newspapers are looking at. And one of the most frequent requests we get at the Center is for information to help publishers think through their options. And there's certainly no lack of articles on this topic, and we've recommended a number of them. Here's a good one from one of our favorite blogs, Allen Mutter's Reflections of a Newsosaur. Mutter starts out with the one undeniable reality -- readers don't like paywalls and they look elsewhere when a newspaper puts one up. Mutter goes on to talk about three different approaches to paywalls now being tried: metered sites, hybrid sites, and one you probably haven't heard of -- dueling sites. It's a good overview that should help focus your thinking as you discuss the paywall issue in your newsroom.

If you want to see the potential of your web product to draw in readers (and therefore advertisers), check out this project from a rural newspaper in Washington State, the Walla Walla Union-Bulletin. It’s basically stories and slideshows profiling Walla Walla residents. When you go to the site, click on the “About the Project” link to get the background on what they’re doing. Katrina Barlow of the Union-Bulletin explains it in this way: "Last year, I fell in love with a New York Times multimedia series called 'One in 8 Million.' Each weekly episode featured an everyday New Yorker, who shared something about his or her occupation or lifestyle. I realized that characters like those New Yorkers, who were so full of charisma and verve, lived in rural areas. The Walla Walla Valley is full of people who have remarkable stories. This is our attempt to highlight these untold stories."

So you heard someone talking about Ruby on Rails and it sounded like a Merle Haggard ballad -- and then you found out it was a Net platform? And you've always wanted a plain-English explanation of SEO, CSS and cloud computing? You're in luck. Poynter has posted a glossary of Internet terms that every digital journalist should know. And even if you don't "need" to know, imagine how impressed everyone in your office will be when you throw terms like metadata and data visualization into the conversation.

If you’re trying to get a handle on just what the options are for traditional media companies like yours in a new media world, check out this article. The options briefly outlined by the article are these: (1) Erect a paywall. (2) Put up a semi-permeable paywall (a fraction of articles are free to encourage readers to become paying customers). (3) Implement a metered system, where readers can read a certain number of articles a day and then must pay for further access. (4) Remain free – to try to get more readers and thereby create a site where advertisers will want to appear. (5) Create a better value for advertisers – in effect, turning the newspaper’s advertising department into a miniature advertising agency that offers creative advertising solutions. This article summarizes the various options out there right now, and it will help you think more concretely about what your online future may hold.

The Daily Tribune in River Cities is going online-only except for its Sunday paper. The Tribune published five times a week before the transition. The paper cited shrinking ad revenue and high newsprint costs for the change.

This isn’t a quick read, but it’s one you should probably make time for. It’s a scholarly study by Scott Maier in the j-school at Oregon, and it compares the content of five prominent Web news sites to a cross-section of U.S. daily newspapers. Here’s a sample of the results from Maier’s conclusions: “In a time of turmoil for the press, this study’s findings offer a refreshingly positive perspective for newspapers—at least from the standpoint of content. Clearly, newspapers provide a product that offers depth and breadth unmatched by their online competition. This is a selling point that has not been made strongly enough by the press. With most major stories authored by named staff, newspapers also boast a high degree of story ownership and transpar¬ency—attributes largely missing from some of the nation’s most prominent online services. In sum, newspapers have good reason to boast that they offer in-depth, independent news unrivaled even in the digital age. The findings also underscore some of the strengths of online news. Read¬ers who now get their news on the computer rather than at their doorstep are not likely to miss out on the big stories of the day. The study showed that both newspapers and online news services shared similar news judgments regarding news topics and story prominence. But reflecting the Internet’s international audience, readers online are likely to get a broader picture of what’s happening around the world than do those who exclusively read newspapers, as well as a slightly heavier dose of analysis and opinion.”