Online news

The Daily Tribune in River Cities is going online-only except for its Sunday paper. The Tribune published five times a week before the transition. The paper cited shrinking ad revenue and high newsprint costs for the change.

Gone are the days when Americans got their news from only a few sources – maybe TV, a big-city paper nearby, and a community newspaper if they lived in a smaller town. The latest Pew survey, Understanding the Participatory News Consumer, shows that only 7 percent of Americans get their news from a single media platform on a typical day. Some 46 percent get their news from four to six platforms a day. The Internet keeps gaining as a news source – it is now the third most popular news platform, behind local TV news and national TV news. Where are newspapers in the American news diet? 78 percent get news from local TV, 73 percent from a national network or cable network; 61 percent online; 54 percent from radio at home or in the car, and 50 percent from a local newspaper. You can get a digest of findings at the Web site above and download a pdf of the entire survey at that site, too.

This isn’t a quick read, but it’s one you should probably make time for. It’s a scholarly study by Scott Maier in the j-school at Oregon, and it compares the content of five prominent Web news sites to a cross-section of U.S. daily newspapers. Here’s a sample of the results from Maier’s conclusions: “In a time of turmoil for the press, this study’s findings offer a refreshingly positive perspective for newspapers—at least from the standpoint of content. Clearly, newspapers provide a product that offers depth and breadth unmatched by their online competition. This is a selling point that has not been made strongly enough by the press. With most major stories authored by named staff, newspapers also boast a high degree of story ownership and transpar¬ency—attributes largely missing from some of the nation’s most prominent online services. In sum, newspapers have good reason to boast that they offer in-depth, independent news unrivaled even in the digital age. The findings also underscore some of the strengths of online news. Read¬ers who now get their news on the computer rather than at their doorstep are not likely to miss out on the big stories of the day. The study showed that both newspapers and online news services shared similar news judgments regarding news topics and story prominence. But reflecting the Internet’s international audience, readers online are likely to get a broader picture of what’s happening around the world than do those who exclusively read newspapers, as well as a slightly heavier dose of analysis and opinion.”

Here’s a startup to watch:  it’s called Patch, and it’s a company that goes into towns without a community newspaper or where the paper is struggling and starts a hyperlocal Web site.  Patch is exclusively advertising-supported.  Advertisers can either buy the traditional ad or get an ad where they pay by page views -- $15 per thousand at this point.  Check out this Forbes article – Patch and other similar ventures are showing some success, and we predict that it won’t be long before more start popping up in Texas.

Steve Outing's Nov. 30 "Stop the Presses" column in E&P focuses on community newspapers and their struggles to define the role of their online editions. Specifically, whether or not to erect pay walls. Outing tells about some smaller newspapers who come down on each side of the debate and fairly summarizes pros and cons. If you're looking to make sure you consider all your options before you make a final decision on putting online content behind a pay wall, be sure to read this column. And especially, read through to the end and look at his section on the four negative consequences to your paper of putting most content behind the wall. There's so much discussion out there on this issue right now, but Outing summarizes the issues fairly, so take time to look at this one.

Brian Steffens of the NNA has a blogpost every editor and publisher in Texas needs to read.  It's about what readers really want, and are willing to pay for -- and it's not necessarily just our content. 
 
To whet your appetite, here's a sample:
 
"How convenient are our papers for our readers? Is the type large enough for easy reading, or have we shrunk the text size, crammed the letterspacing and reduced the leading/line spacing to get the same amount of news in fewer pages (pages that may now be harder to read, negating the "benefit" of fitting all the news into fewer pages)? How readable are those classifieds or public notices?

"How convenient are our papers for our advertisers? Is the rate card easy to read and understand, or deadly dull full of ratios and formulas and grids that only your sales reps can read and interpret? Is it simple and easy for a reader to place a classified ad, when they think of it, whether it's during business hours or in the evening after their work shift and they have time to think about selling off something in the garage or basement?

"While we agonize over our content and how to charge for it, let's not forget a simple marketing maxim: a great way to differentiate your product or service from the next one is to make it easy on the customer. If two providers offer a similar product or service, they'll pick the one that's easiest to use."

Newspaper people like to think they have their fingers on the pulse of readers. They like to think they have an idea of what readers think, what they want, what they believe they need. A new survey shows, however, that news execs far overestimate their readers’ perceived needs for the news they’re producing – in any format. For example, both groups were asked what readers would do if their local newspaper Web site went away. Would they turn to the print product to get news? An overwhelming 75 percent of news execs said if their Web site went away, readers would pick up the print edition. But only 30 percent of readers said they would – 68 percent said they’d go to other Web sites, 45 percent would turn to TV. This is one of those surveys that anyone in news should read.

Steve Yelvington has posted some easy practical advice on how to build a healthy community around your online news product. He gives advice on both how to change your Web site and how to change your newsroom mentality.

Alan Mutter explains how just looking at unique visitors or page views for your Web content isn't enough. It might be enough, he says, to show your advertisers how many views their ads are getting, but it's not enough if you're trying to figure out how much money you might make selling your content.

Google has posted a video on YouTube that outlines some best practices for publishers who are trying to perform better on Google News. If you haven't checked to see if you're showing up on Google News, you might want to. The search engine sends more than a billion clicks a year to news sites. If you're already on Google News, then you might want to check out this video with some tips on how to perform better. And don't worry, despite the insider terms and tech speak, there is some simple, easy-to-use advice in there.

In a Q&A with an online digital marketing journal, BusinessWeek's John Byrne elaborates on some of the company's user engagement efforts, many of which would carry over well to community newspapers. He talks about how BusinessWeek leverages readers' knowledge in creative ways from crowdsourcing questions to guest columns.

Check out this article in PaidContent. It surveys some newspapers who are charging for online content, including the Valley Morning Star in Harlingen. Here's a quote: "The newspapers tend to be located in smaller, often rural markets; online-only subscriptions are typically priced at a substantial discount to the print edition (in general, about 75 percent of what the print product costs); where numbers are available, the number of online subscribers is still a tiny percentage of their print counterparts (less than 5 percent); and many of these papers say they began charging not so much to make money online, but rather to protect sales of their print editions."

A what, you ask? My newspaper needs a Facebook strategy? Yes, you do. And the fact that you do is symptomatic of the changes that are engulfing today’s community journalism. This article will take only a few minutes to read, but it overviews the issue, including some ideas on monetizing your Facebook presence.