We do love to moan about the pressures of the news business.

Come to one of our workshops, or maybe to a TPA meeting, and you'll hear lots of talk about the problems of life in a newsroom.

Most of them deal with stress and time and money.  And listen long enough, and you'll hear some whines about the good old days when life was simpler.

Media managers have long had access to simple statistics about their product's consumption. Newspaper publishers, for example, have relatively easy access to circulation figures. But more detailed information about consumption habits traditionally has only been available via extensive research, often from outside providers.

Two news items about our business from last week:

You have already read Andrew Chavez's great piece here on this site about the impact of Craigslist on newspaper classifieds. Now check out these three articles from NAA that tell the stories of three newspapers that have gone to free classifieds: