Some useful stats for your ad reps
Here are some stats from NNA that may come in handy for your ad staff. Sorry not to be able to give you a URL on this, but the article I pulled them from is available only to subscribers.
- 41 percent of U.S. adults say newspapers are the medium they used most to check out ads. That's more than radio, TV, Internet, magazines and catalogs combined.
- Even among those adults who did not read a paper last week, 36 percent USED a newspaper. Of the non-readers, 19 percent checked sales and local stores, 15 percent clipped a coupon, 14 percent checked the weather, and 10 percent checked movie listings.
- 82 percent of U.S. adults used a preprinted insert in the last month. On average, adults keep inserts 3.8 days.
- 64 percent of U.S. adults prefer to receive coupons in newspapers. 22 percent prefer direct mail and 10 percent prefer the Internet.
- 60 percent of adults prefer to receive inserts in newspapers vs. 29 percent who prefer to get inserts in the mail.
- 80 percent of adults report looking at advertising while reading the paper.
About the author
Bio
Tommy Thomason, the founding director of the TCU Schieffer School of Journalism, has left that position to become the founding director of the Texas Center for Community Journalism. Thomason began his career in journalism in the early 1970s with the Associated Press, working as a sportswriter in Arkadelphia and Little Rock, Ark. He has also worked in public relations in Dallas and as a copyeditor for several regional magazines.
Dr. Thomason has taught journalism at five universities and has been at TCU since 1984. In 1987, he was one of the winners of a national Teaching Award in Journalism Ethics from the Poynter Institute of Media Studies in St. Petersburg, Fla.
He has been one of the nation's most active researchers on the media's treatment of crime victims. His research has been presented at both regional and national symposia and has cited in The New York Times, The Los Angeles Times, Time magazine, Presstime and the Columbia Journalism Review.
Dr. Thomason was co-director of the first national symposium on crime victims and the news media, which was televised nationally on C-SPAN, and a symposium on coverage of sex crimes, Sex in the Media: The Public's Right to Know vs. the Victim's Right to Privacy.
He maintains an interest in writing at all academic levels, and frequently speaks to elementary school teachers about writing workshops for children. He is the author of More than a Writing Teacher: How to Become a Teacher Who Writes, Writer to Writer: How to Conference Young Authors, Write On Target: How to Prepare Young Writers for Success on Writing Achievement Tests, Absolutely Write: Teaching the Craft Elements of Writing and Writeaerobics: 40 Exercises to Improve Your Writing Teaching. A new book, Tools, not Rules: Teaching Grammar in the Writing Classroom, is scheduled for publication in 2009.
He is listed in Who's Who in the South and Southwest, Who's Who in American Education, Men of Achievement, Who's Who in the World and Dictionary of International Biography.
