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Around the Web: What would it cost my Internet competitor?
So let’s assume somebody wants to set up an Internet-only competitor for your newspaper. Something that could deliver the same types of news you do, just online. A competitor for advertising dollars. Someone who would offer the news and photos and videos of your community, and probably at no cost to readers. You know how much it might cost another newspaper to come into town and set up a duplicate version of your operation – but how much would it cost an Internet start-up to come in and do exactly what you do, but do it online? Warren Webster, president of AOL’s Patch, which is doing just that, has a figure: 4.1 percent of what you are spending now, to duplicate everything you’re doing on the Web. Aaaarrrrgh! Check out this article. (And by the way: I talked with an editor at Patch last month, and she said they are already in the initial stages of getting ready to enter the Texas market.)
About the author
Tommy Thomason is the founding director of the Texas Center for Community Journalism. Thomason began his career in journalism in the early 1970s with the Associated Press, working as a sportswriter in Arkadelphia and Little Rock, Ark. He has also worked in public relations in Dallas and as a...
