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Around the Web: Free photos for businesses may be better than a cold call
Shared by Tommy Thomason on April 25, 2011
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Mel Taylor shares a smart strategy Google is now using, one that could easily be adapted by Texas community newspaper. Instead of cold-calling, Google offering local business a chance to schedule free photo shoot.
Google sends a professional photographer to take shots of business, then uploads them into Google Places and Google Maps. Mel notes: "GREAT way to start relationship with small business operator (then upsell them later)." Sounds like a good way to start a relationship with businesses that haven't advertised before.
About the author
Tommy Thomason
Director at Texas Center for Community Journalism
Tommy Thomason is the founding director of the Texas Center for Community Journalism. Thomason began his career in journalism in the early 1970s with the Associated Press, working as a sportswriter in Arkadelphia and Little Rock, Ark. He has also worked in public relations in Dallas and as a...