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Around the Web: Mixed news from NAA on ad revenues
Shared by Tommy Thomason on June 2, 2011
Advertising, Business of News
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Newspaper Association of America
New advertising figures are now out from NAA, and it’s a mixed bag of news. On the positive side, there was a 4 percent increase in print employment advertising, and newspapers attracted nearly two-third of Internet users – more than 111 million unique visitors in April. On the downside, total print advertising revenues fell 9.5 percent in the first quarter of 2011. And overall, print revenues are down $10.5 billion from 2006. The figures also showed that digital is now nearly 15 percent of total newspaper advertising revenues.
About the author
Tommy Thomason
Director at Texas Center for Community Journalism
Tommy Thomason is the founding director of the Texas Center for Community Journalism. Thomason began his career in journalism in the early 1970s with the Associated Press, working as a sportswriter in Arkadelphia and Little Rock, Ark. He has also worked in public relations in Dallas and as a...